Wednesday 29th of June 2011 08:24 AM
uncategorized
By Kim L. Fritzemeier
KFRM Central Kansas Reporter
Farm Wife along the Stafford/Reno County Line
It's a brilliant marketing plan. Gather a bunch of your friends. Stir together some flour, yeast, water and salt (along with a few other key ingredients). Entice the public with the aroma of freshly baked bread. Slice it up and serve it along with a side dish of information about the wheat industry.
Nebraska Wheat set up their traveling trailer in the parking lot of the Wichita Airport Hilton during last Saturday's National Festival of Breads. They came at the invitation of Kansas Wheat, one of the sponsors of the breads festival.
During the day, they made 13 dozen chocolate chip cookies for festival goers. They followed that up with 125 cinnamon rolls. Before shutting the trailer window in the afternoon, they churned out 80 loaves of fresh bread.
Festival goers didn't mind leaving the air-conditioned comfort of the hotel ballroom to traipse out for a slice of homemade bread - even if it was 103 degrees in the shade.
